This is the fourth time that the jury of 15 independent professionals has decided upon which brands are allowed to wear the Superbrands trademark for business brands, based on the Dun&Bradstreet database and with the help of professional chambers and associations. Based on the committee's decision, they considered our company, SARPI Dorog LTD to be worthy of wearing the Business Superbrands 2011 recognition again.

This recognition shows which brands can serve as an example to those participants in the Hungarian market that would like to develop and learn for the future, as far as brand image creation is concerned. We believe that the qualification won by our brand provides safety and a guarantee for our customers and partners in their everyday choices. This award, which highlights the best brands based on professional criteria, is positive feedback about our brand. The jury which decides on the winners consists of acknowledged industry experts, whose decision certifies the success that our brand has achieved so far. The brands are nominated exclusively according to professional criteria, because you cannot run for or apply for the recognition.

International Superbrands Programme

More than fifteen years ago, this programme was introduced in Great Britain by marketing and communication professionals. They set two aims: to bring outstandingly powerful brands into the limelight and to present examples that market participants, who would like to develop and learn, can follow. Since then the programme has become popular all over the world: today the Superbrands award means a special qualification in 87 countries over five continents. The jury has a key role and responsibility in each country that participates in the programme. Organisers of the competition therefore only appoint highly recognised professionals for this task.

Business Superbrands Programme

In addition to the Superbrands programme, which has been operating in Hungary for seven years, the Business Superbrands programme, which has had a significant role in the international market for years, started for the first time in Hungary in 2008. Business Superbrands introduces the most excellent brands of the business sector (B2B); i.e., Hungarian companies or brands that primarily serve enterprises and organisations, and not consumers. The list which is presented to the committee is compiled based on the Dun&Bradstreet database, also taking the suggestions of the most significant national professional organisations and associations into consideration. The list includes approximately 3,000 brands/companies: national companies with the largest profits, as well as smaller companies which have been suggested by industry chambers, associations and professional organisations from certain sectors, and which are regarded as excellent companies in business life.

More information about Superbrands: www.superbrands.hu